I pay for Kagi search. This doesn't interest me in the least. They have been breaking down the costs of running their business and justifying their prices, which I'm cool with. If it turns out I'm paying to subsidize this kind of thing, it's not going to work for me anymore.
(I don't mean to say it's bad or anything, just I don't care about it. It's an interesting downside of a paid business model. Google can do whatever because it's all "free" but presumably paying customers care more about not paying for a bunch of stuff they don't want)