I don't think that's quite accurate, normal people probably won't be able to set up complex automations, but having used Control4 and HomeAssistant's configuration tools, both are somewhat equivalent in difficulty, with C4 having a slight edge because there's a lot of hardware vendors who deeply integrate with it. A lot of the families I've done home automation for would have been able to consume HomeAssistant without any issues. There was one person who had a high end setup involving whole home video involving matrix switches that I am hesitant to make that claim for.
Important to know that most "normies" that consume home automation have a tech representative who deals with their setup.
I've run into, twice in the past year, some kind of update or config change (that says valid) that made the UI inaccessible and had to quickly spin up a new VM and restore my backup.
E: many people will be better served by Alexa/Google/Apple hubs with matter integration that support everything with a polished Ui. Those with super techy inclinations - or propensities towards tinkering will want something like HA
I wouldn't have assumed that; I was more thinking the "got some Hue bulbs for Christmas and someone pointed them to HA" kind of thing. Thanks for pointing it out.
I don't use Apple stuff anymore either because it's too restrictive for my usecases. I use FreeBSD and ungoogled Android now.
I don't want HA to go the same way. Of course what they do is up to them but I don't think everything should necessarily be for everyone. If FreeBSD (or Linux)+KDE was for everyone for example, it would no longer be for me.
If you try it out and face some issues, feel free to open an issue. Maybe I can do a few things to make this tool easier to use for users without a programming background.
The things I mentioned are niches however, so I assume for the „regular“ user almost everything can now be setup via the UI.