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I'm sure the front-end took only .5% of the cost, others were research/discovery phase, pictures/videos/travel costs and as qq66 said integration with their systems.

Bill Gates owns a percentage of the company, not sure what role he plays but I'd like to think they would ask him for some advice and recommendations.

If anyone finds out who redesigned it, let us all know!

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I am dying to know. I think the poor execution on launch is what shocks me the most I can think of several scenarios where millions would be spent on a site redesign and launch one would include a larger marketing budget for ad placement, etc.

But I think given the old site was already integrated into their booking systems we are giving them too much benefit of the doubt. This was clearly an over payment in my opinion.

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