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Or just not play the game. If it's already this popular/hyped, it means it's too late to create a product and profit from it. Find the next big thing before it's overhyped

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If you did not buy Tesla at the absolute bottom in 2000-whatever, could you still have been a multi-millionaire?

So why do you need to "be first"?

You are comparing 2 different things. Buying a stock is instant. Starting a startup takes years and incumbents already have the same advantage as you. Also, you can sell a stock whenever - liquidity is easy. You can't just throw your hands up and give up a startup that easily, especially if you take funding.

Do you really go through life thinking of reasons why you shouldn't do a thing?

How about "if X did it, I can too." Which way would you prefer to live?

Neither? You think of the pros and cons and take it from there.

I guess given that you don't want to play the game, I should have known.

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