Sales in first 2 months * 2 = Sales in first year
Sales in first year * 2 = Lifetime sales
Since DF is very special project it's will likely have much longer tail of sales, but most likely math would be about the same during first 3-5 years.PS: I'm game developer and this is industry standard to estimate sales.
I also have a lot of other games to finish beforehand.
Of course making games has to be a labor of love though. I mean the guy had double digit player counts for years, and sales likely reflective of that (if not worse), while he continued to keep developing a game that he was clearly building for himself at least as much as for "the market."
And as for Dwarf Fortress, it's kind of in a mixed zone, because it got the sort of big marketing/promotion push that's usually reserved for "fire it and forget it" type titles, and the consequent drop in players it entails as you ended up doing things like attracting players who thought they were buying 'The Sims - Ultra Detailed Dwarven Edition With Retro Graphics' and quit after 30 minutes. But I really don't think that's the developer's plan. So I suppose we'll see!
Again I not saying that Toady gonna abandon the game, but sales will go down in coming months and it's very unlikely that in coming years they'll get another $7M of sales in one month.
(Though yeah, there will be a dropoff for sure, it's just not visible here).
Peak is always during launch day, then there's a long tail, and very successful games might slowly rise after a couple years and surpass the launch peak.
While Dwarf Fortress has had a fantastic launch, it will never be a wildly popular game to increase its player base by much more than its release, especially in the oversaturated gaming market of today.
[0] https://youtu.be/sIqz5xmQKnc?t=506 While the entire video is 32 minutes, the relevant section is about 5 minutes.