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The homepage is timeless and quite good even by today's standards. It gets across very clearly what you can do, what the product is, pricing and why you should use. It contains "awards" giving the visitor confidence in using the service.

"So you can build a store and start taking orders in minutes."

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yeah, i was thinking the same thing... includes the one sentence headline, some social proof (1000 users :), press icons, though seems to lack the big call to action button that we all use today.

Great example of constraints driving minimalism through necessity, therefore keeping the focus on what really matters

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