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Trying to mentally parse these long winded recipes = takes longer to read = "greater engagement". These crappy recipes are all about seo and add placement as you'll notice these recipes are loaded with Google ads. So it is a self fulfilling prophecy that the pages where users spend more time and see more ads are ranked highest.

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I suspect theres also a halo effect.

Like how select cuts of beef slow roasted with veggies and served on a bed of glazed hand cut potatoes.

Is more appealing to a potential cook than cut beef in a slow cooker with some wedges.

I’ve completely given up on web recipes, and only use YouTube ones now. Most of the good recipes have a comment that has a condensed version of ingredients and instructions.

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