This was also said before about microtransactions in games and here we are. My take - it's just lagging execution due to much less competition in the west. Yeah, this may sound crazy until you actually see the number of companies in China competing in every niche.

Eg, in the west there was just Periscope/Meerkat. In China there were dozens of apps doing that with a much wider set of features. Same with electric scooters - I recall in Shanghai many years ago when this trend just started to boom, they had literal huge piles of scooters on every corner from like 10 different companies in the first or second year of this trend. And the fact that Onlyfans is the dominant player in the space in the west is just simply ridiculous.

So my takeaway is: west is generally slower to adopt with less competition and slower execution. Human nature is pretty much the same. Cultural norms shift and quickly given enough incentives.