As a counterpoint, I think context matters the _least_.

I've read a lot of business writing where the writer's mindset is clearly:I am writing for business, therefore I must sound business-like. Lots of "in terms of", "for the purpose of", "ideation", "develop needs", "affect change", "going forward". From what I hear and from what little I've read, a similar overwrought voice has developed in academia too.

I've fallen into this trap before, partially to "fit in" and partially because it's hard to simplify. But many famous business communicators -- Steve Jobs and Warren Buffett come to mind -- show that clarity is more effective than sounding like the context.