They need to stop reporting quarterly with blue chips. These guys are a couple of years from shutting down. Who the heck uses Snap? He should’ve taken the offer from Zuck and Meta stocks before the pandemic run up.
I do agree with you though that social media is more about being "flavor of the month" and riding popular trends. In that sense, I think one trick social media companies are very risky.
However, Snap has enough inertia to last for some time.
SNAP has outperformed FB/META basically every period since Q1 2018, though. If anything, the time to sell out was after the pandemic run-up, in Q3/Q4 2021: SNAP had gained ~365% since the beginning of 2020 versus ~85% for FB/META.