Snap Quarterly Results Q4 2022 [pdf]
investor.snap.com
investor.snap.com
Snap is well-positioned for a comeback.
TikTok is at a high risk of being banned by the US government, and Meta properties increasingly lack any sort of focus and coherent product management. When TikTok exits the US market, by choice or by decree, and when Meta fails to regain user trust and engagement, Snap will be the choice of the burgeoning Gen Z market.
…ow, ow, I think I hurt something in my shoulder, I was reaching so hard there. Ow.
Snap's focus on salacious content turned off a lot of my friends. People wanted something a bit more wholesome than Snap but not as sterile as Instagram. TikTok fit the bill perfectly.
SNAP:
Revenue: $1.3B and projected to decline
Stock based comp: $446M
Stock based comp directly dilutes shareholders, and using FCF hides the profitability hole that SBC creates for many of these companies.
FCF is more relevant for companies where net income adjustments are largely one time or moreso accounting gimmicky (depreciating real estate/assets to show a GAAP loss etc). SBC dilution is very real
So not sure why FCF matters from your perspective. They could clearly become net income positive by reducing costs, if it became necessary
Net income in particular is sensitive to one time events.
In this case, imo, it looks like the most important story is that revenue per user is falling hard. 17% more users. -15% revenue per user. Revenues are falling in North America and they have to try and make up for it by targeting the rest of the world.
Q4 2022 Q4 2021
Cost of revenue 481,311 449,151
Research and development 584,942 434,195
Sales and marketing 295,150 245,228
General and administrative 225,929 194,438
Total costs and expenses 1,587,332 1,323,012
(Revenue is up 0.1%, by the way. That 2% is doing as if exchange rates had not moved.)SNAP has outperformed FB/META basically every period since Q1 2018, though. If anything, the time to sell out was after the pandemic run-up, in Q3/Q4 2021: SNAP had gained ~365% since the beginning of 2020 versus ~85% for FB/META.
I do agree with you though that social media is more about being "flavor of the month" and riding popular trends. In that sense, I think one trick social media companies are very risky.
However, Snap has enough inertia to last for some time.
North American (by which I mean "US", of course) users and content creators are ridiculously valuable compared to the rest of the world. Back when Trump was trying to ban TikTok in 2020, US was 50% of users but 90% of the top 50 creators.