A lot of Tesla drivers aren't "car people" but they're excited by the tech in the car besides FSD. I have zero interest in FSD and would never have gotten a BMW or Mercedes but still got a Tesla. I was ok with a Nissan before Tesla because premium ICE cars were just cars with added bells and whistles + marketing. If I had to get a new EV that isn't Tesla it would be a Rivian, Ford, or KIA because they all offer something unique that isn't just a retrofitted faux-premium ICE car. I don't care about leather seats or wooden accents or impressing anyone. For regular car folks who aren't into luxury Teslas introduce you to a whole new way of interacting and interfacing with your car such as the app control, sentry mode streaming, at-home charging, driver profiles, full touch UI, etc. Plus it smokes cars that try to block you from merging. Tesla delivered something that all of the MBAs combined from the other legacy car companies couldn't.