1. Content is priced way the fuck higher than market value.
2. Content is so encumbered that it is difficult to even get it or use it.
The way I see it is that #1 is not a problem for content creators. It is relatively rare compared to people buying content and the person who would rather download an episode of The Office rather than paying Apple $1.99 for it was unlikely to pay if that was the only option in the first place. Their alternative to piracy isn’t to spend the money. It’s to watch something else.
As for #2, it is a self-inflicted wound. There was a time when the 6th Harry Potter movie was about to come out in theaters. I wanted to do a marathon watch of the first 5 movies with my family. I had the first 4 on DVD and wanted to buy the 5th. I checked all streaming services and none had it. In fact it appeared that some removed it a month prior. I then called several nearby stores and all were sold out. A store 20 miles away had a copy for $40. After spending nearly an hour to find this out, I spent 5 minutes downloading it off a torrent site. Maybe indestructible your content will net you more money even if you have some of your content pirated.