This is kind of off topic but imho "everyone else" coopted hacker away from those of us who consider ourselves hackers.
And for the record I don't consider semi-technical entrepreneur to be the definition of hacker I apply to myself. For me it's more about someone who can take two things and make something new with them, regardless if they should be able to or not.
In any case, its a form of cultural identity, so its up to those who identify with it to define it. If the mainstream doesn't recognize it, its our responsibility to fix that.