I don't think funny names hinder tool adoption. Photoshop is the standard because it's a better tool than Gimp, although it's non-free.
Companies adopted Git. They'll adopt Gimp if it's better than Photoshop.
Companies adopted Git. They'll adopt Gimp if it's better than Photoshop.
On the other hand, in the US, "gimp" is always either an insult, a derogatory verb, or the open source project.