> Microsoft didn't miss mobile

They missed mobile. Apple (and later Android) delivered what average consumers wanted. Average consumers do not want to have to be a personal IT department to upgrade their software and manage backups of their settings/apps.

As someone who had a Windows CE iPaq and wanted to love it, the user experience was so frustrating. It was nicknamed Wince for a reason.

For example, since Windows CE was burned into the iPaq's ROM, you had to upgrade he ROM. To upgrade the ROM...

> This ROM update will Clean Reset the HP iPAQ Handheld device to factory settings. Performing a Clean Reset will return the device to its default settings, and clear all user applications and data. Before performing this ROM update, back up all your data.