Not seeing the IP is also important for preventing linking: if you have data from other sources (your website, apps, etc.) this can link that activity to an identity for as long as your IP doesn't change. It's not perfect but that's the kind of thing advertisers like because they can see that, say, session A on a desktop computer which generated the email lead to session B on a phone which opened it and consider that all future activity linked to the session IDs from either client is the same person even when your phone moves to another network.
Gmail uses a similar technique to mask metadata, though iirc they do download the images only when the email is first read by the recipient.
If you do open the email, and the spammer maps, say, snotrockets@example.com to a unique AD-SRE21234.JPG filename and that image within the email is displayed, no matter if it goes through Apple's relay or not, wouldn't the spammer then be able to validate your address is both valid and actively opening spam mail at whatever time you opened it?
Image download would happen from a 3rd party and as soon as its received.
So actual usability is quite low. They would spam you anyway, though.