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Repairability isn't the only factor that goes into a purchase decision

Many did. Apple used to own audio and video production. A lot of studios use Windows now.

The amortized cost of the Apple device is less than the alternatives. “Forced”.

And the device’s value after 3y or whatever is pretty good because they have lots of parts to harvest for resale.

Source: have recouped 60-70% of my MacBook Air upgrade costs by parting out my old unit (not accounting for my time/expertise in taking it apart).

> What was the lock in mechanism?

being a hipster