> Apple isn’t an advertising company. It’s a hardware company that also does software.

They could be a noodle shop. The distinction isn’t relevant to the point: they are shoving ads in our faces, from their own apps from their own OSs. Always pushing you to the subscriptions. Everything Cook does indicates it will only get worse.

They're expanding into advertising as a revenue source. This undercuts google on their platform, but it does mean that advertising revenue will become something they want to protect. Google makes lots of money advertising and it's possible this could become a major (thinking around 30-40%) portion of Apple's revenue.

And when you own the platform like Apple, you get to call Facebook/Google ads "tracking" and Apple ads "enriched digital experience".