There's no content at this link, only an ad. Care to elaborate or link something worthwhile? Thanks.
http://bjfogg.com/ http://captology.stanford.edu/ http://behaviorgrid.org/ http://behaviormodel.org/ - this model is powerful and makes zillions for ones who know how to apply it to their products
Given that Fogg directs a lab at Stanford, and that this seems to have been launched within the last 5 weeks, my money's on this being a research project