Frankly I think that HN is the wrong vehicle to bring attention to the matter strictly from a marketing/outreach perspective.
However, YC is a great channel to carry this message, and PG has already taken a very public stance on the issue.
I think this is a separate discussion from reclaiming "hacker" to mean "technologist" - Hacker news is about semi-technical entrepreneurs, and we are rather different from people of similar technical skill levels that are not entrepreneurial. That's an important distinction. I mean, I introduce myself as "the tall guy" as a reference to "Every technical business has a tall dumb guy and a short smart guy." - It would be useful, I think, to have a word for 'semi-technical business guy" because while my compatriots could also call themselves hackers, I usually act in the semi-technical business guy role. (I mean, outside of my peer group, I'm a semi-business technical guy of unremarkable height- obviously, this is a continuum.)
And for the record I don't consider semi-technical entrepreneur to be the definition of hacker I apply to myself. For me it's more about someone who can take two things and make something new with them, regardless if they should be able to or not.
In any case, its a form of cultural identity, so its up to those who identify with it to define it. If the mainstream doesn't recognize it, its our responsibility to fix that.
Do you see the distinction I am trying to make, though? and how the crowd here, people that are interested in both business and technical problems is different from the sort of person that is only interested in technical problems, and why making that distinction would be useful?