Right now, I hope the truth will be revealed by police releasing body camera footage. In the near term future that footage will satisfy nobody and we'll all be left wondering what really did happen.
If it's too easy and accepted to wave off real images and videos as fake, that's also problematic.
To pick the example from the other user, if video footage of a shooting matches neither ballistics, eye witness accounts or other evidence on site it'd be very easy to spot a fake, without even technically analzying the video itself.
But deepfakes used by governments, police or citizens to frame innocent civilians would be really scary. There wouldn’t be any witnesses, but we wouldn’t necessarily expect there to be any either.
With current tech, deepfakes can be really good. The linked one is pretty much there, it's super convincing. When I know it's fake, something seems a bit off about how "Cruise's" head is in relation to his body when he walks through the doorframe but that's it. If I wasn't actively looking for anything fake, I would not have registered that either.
Whoever runs for POTUS in '24, it's certain that both candidates will be well-known people with lots of video material for training a model. It's also certain that many groups and individuals will be strongly vested in the outcome of the election, and some of them will have the resources to produce deepfakes at least as convincing as "Tom Cruise and Paris Hilton" here - this is no longer something that requires hardware worth millions to run for two months straight.
There will be fake videos of the candidates doing/saying highly scandalous stuff. Going on a racist rant, expressing corrupt intent, promising illegal things, etc. And those videos, if somewhat intelligently produced, will have a big impact once they air, no matter if they can be definitively proven to be fake later.