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> While it's true that they are late in getting something like ChatGPT to market

Are they? ChatGPT is by all means a loss leader; I don't see why Google would need a halo AI product right now.

Google is a public company so its shareholders want the stock price to be higher ASAP. Being an unquestionable leader in AI with a product as good as ChatGPT (and maybe an image model available to the public) would help in that goal.

I really don’t think it would. Google is already number #1 in search. OpenAI is quoting a ~$40 price per month for ChatGPT Pro right? That’s not an insignificant cost for 99% of the population. I don’t see how it makes sense for Google to release something until they actually need to.

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