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In that case, I wonder if blogging stayed the same - and it just feels less important because there is so much more internet now. The pond grew and it stayed the same.

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Eh, a number of prolific bloggers ended up moving to walled gardens like facebook for audiences.

The Oatmeal summed what occurred pretty well

https://theoatmeal.com/comics/reaching_people

A lot of it has changed. A lot has moved to other social media. Companies have pretty much moved away from hosting, much less encouraging, a lot of personal blogs on their sites. A food blog, say, is much more likely to be a professional full-time operation as opposed to a hobby. And so forth. There are still classic personal blogs out there. But they're less common.

I still write a lot but mostly have other outlets than my personal blog.

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