Interesting, I always saw the uprise of social games as quite confusing, since myself as a gamer saw no need for these games. It makes sense that these Farmville/Social City/Zynga games then be targeted towards this new, untapped group. I find the Zynga numbers to be interesting, but the correlation confuses me. Is it completely out of left field to follow the 81% gambling figure to correlate that that number of women are visiting casinos/e-casinos and gambling? That seems like a HUGE number.