That said, the title is, explicitly, "What WE Look for in a Resume". The intro makes it clear this is about them and them only and is more of a transparency report, an encouragement for others to be more open too. So I wouldn't blame this particular post of trying to be too general.
More importantly, if you're directly applying to a role, or you're applying through a recruiter, it's useful advice.
I generally follow these practices, too, and I'm quite happy where I've landed.
Aside: if using an agency you might need a CV for them and then when you talk about the job switch to the role-facing CV. I got burned by this in the past presenting a microsoft heavy story to a non microsoft using company they didn’t want to talk.
¹ like those "good metrics" examples such as having picked a store location using <magic> and the location worked out doesn't mean as much as the "bad metric" example of how many code reviews you've done (tells me you've seen a lot of code and collaborated, even if "you could have done it in just one year" as the post argues)