I think this is the point. Because the game is actually the psychology around why people buy shit. I can't make myself do that. For example. I can't ride the wave of hype because I don't believe its value is real or sustainable. Well a lot of excuse, right, that's why it's my trap.
Then don't. Or maybe you subconsciously don't want to do the work or have no good ideas. That's OK. But I can't see how this cynical attitude serves you otherwise.
As a reminder YC's mantra is "build something people want". There are plenty of now wealthy people on this forum that did that. Some never even had to do marketing because customers were so happy.