This sort of thing is why this app needs to be banned, because that heating button is under the control of the CCP.
This from a European perspective. "Propaganda apps" in control by foreign governments and companies that may not align with European ideals and values.
I wouldn't worry if there was a European company with a button that made things more popular, as an American. I would probably worry about EU law regulating what is allowed to be said or not though.
To me all those plattforms are mainly optimising for engagement and tiktok seems to have found a better performing format for that metric. Otherwise the major players wouldn't be copying it.
Wouldn't actively interfering withviral content be detrimental to the platform? Is there anything to back the claim that it is actually happening?