TikTok’s ‘Heating’ Button Can Make Anyone Go Viral
forbes.com
forbes.com
This from a European perspective. "Propaganda apps" in control by foreign governments and companies that may not align with European ideals and values.
I wouldn't worry if there was a European company with a button that made things more popular, as an American. I would probably worry about EU law regulating what is allowed to be said or not though.
To me all those plattforms are mainly optimising for engagement and tiktok seems to have found a better performing format for that metric. Otherwise the major players wouldn't be copying it.
Wouldn't actively interfering withviral content be detrimental to the platform? Is there anything to back the claim that it is actually happening?
The biggest problem has been that fake viral stories have become a substitute for real journalism.