What do you mean by that? I've had both PCs and laptops that were completely passively cooled and there was never any degradation.
Lots of different cooling solutions, the issue is there isn't a perfect one that works for all wattage while having no drawbacks. Either it's excessive noise, limited performance, large size, high price, complicated maintanance and so on.
The lofty claims they make are suspicious, I want to see this in action on a high performance chip without any other cooling.