Google has its own ChatGPT-like/LLM thing that is at least competitive. There's almost for sure a bunch of very legitimate reasons they haven't tried to mate search with that.
#1 from my perspective is that those systems... lie.
#1 from my perspective is that those systems... lie.
Realistically, the main problem is scaling and costs/benefits. You have to remember Google is accessed by billions of people a day. Now imagine they serve a product like ChatGPT. You would be pissing off a lot of users with a product that is laggy, often crashes, requires a hourly rate limit just to protect your business from going bankrupt on computing costs. It's not really beneficial to Google to rush a model into their golden product that isn't ready for the scale it operates at.
ChatGPT opened the box but there's a real reason to be hesitant