I'd much rather that women didn't have to hide their gender to be treated the same way that we'd treat men.
But after having two women come to me and say that "I don't treat them like proper women" and making a former boss (also female) burst into tears during a technical discussion, I wonder if the sexism isn't something that I really SHOULD consider a right approach, in some cases. Like, appearently, the writer of this article...
Not that you're necessarily treating them badly - but if you've got a manner that causes women to burst into tears you're probably causing some of the men to grit their teeth.
The article states, actually, exactly the opposite.