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That button just opens a web app in your browser though. Did you not try it?

On mobile it redirects you to the app-store apps.

Yikes. That's my fault for assuming consistent behavior then. Apologies to the parent comment.

No, I didn't.

I also didn't try the "culture" link in their page footer ... since I had the same interest in their culture as I had in "launching" anything.

OK, onward ...