Yes, aware of the reference and hence the cringe. 'Attention is all you need' is a clever play on words for a seminal paper whose title directly related to its main scientific contribution.

Not sure that every other AI-related paper needs to copy this format, this trend is the academic equivalent of click-baiting (seemingly trying to associate with the Vaswani et al paper) and in my anecdotal experience the usage of this play on words seems inversely correlated with the paper's quality.