Who doesn't prefer to just build something in a language where you know first time setup is pretty straight forward as opposed to wasting hours setting up some convoluted web project by hand?
I think Rust needs to invest in providing a rich standard library, even if it is just its own library that is fully optional, as long as the core team works on and maintains it, I think it could do plenty of net-good for Rust as a whole.
I'm also thinking of my favorite things about languages like Racket and Python which is a really simple editor that is built-in. Again, Rust needs to be able to build UIs to achieve this.