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I would really hope the US has some consumer protection laws. If it doesn't, they should address that.

Are these fake items also accessible from the EU? I'd expect the EU wouldn't take kindly to these sort of scams.

Well, they do show up in UK Amazon, page 2 of results after searching for "portable SSD"

https://www.amazon.co.uk/Mobile-External-Portable-Storage-La...

I routinely see reviews on German Amazon complaining about products lacking legally required certification or safety features. Those products continue being sold on Amazon. My guess is that for every product that gets shut down another pops up and Amazon drags its heels when confronted.

Yes. I searched for 16TB SSD drive” on UK Amazon, and quite a few £90 models matching the description were there.

https://www.ftc.gov/news-events/topics/truth-advertising

IANAL but it's fraud, which is a federal crime in the USA.

Trademark, FCC and other safety regulations etc