Yes, though technical solutions go a long way towards making cultural solutions work and stick.
Eg running your tests automatically when someone makes a Pull Request is much more robust, even in a cultural sense, than asking developers to manually run the tests.
Technical solutions can help make the culturally favoured approach also be the path-of-least resistance.
Of course, you still have to write the tests. (Though even there, you can make your technical tools check for eg test coverage. That can be gamed, but that's more effort than when you can just ignore it; and even gamed coverage is better than no coverage.)