PS: I am not commenting about the merit of the demand but the ramification.
PS: I am not commenting about the merit of the demand but the ramification.
Your comment shifted the topic. Natives in Tech made a request. There is no requirement, and I didn't see anyone requesting a requirement.
More importantly, we've long ago required permission to use some names.
Not only trademark, but in the US there are special protections for "Olympics" (and associated terms and symbols; https://www.law.cornell.edu/uscode/text/36/220506 ) and "Red Cross" (https://www.law.cornell.edu/uscode/text/18/706 ), and likely other terms.
And you're right, these have large effects. But you're already so used to the effects you likely forgot they exist.
New York is derived from "York" which is derived from a word meaning "place of the yew trees". Who would we ask for permission? I don't think any yew trees are complaining.
They don't need to change the internal use of 'apache'.
The ASF will keep 'apache.org' but the huge problem is that they will NEVER accept to add a reference on the front page of the website "If you want to find more about the Apache indigenous tribe, click here".