Well, a robot vacuum cleaner is a great idea. What I don't understand is why the profit is tied to data collection. Shouldn't there be a profit in simply selling vacuum cleaner?
In this case iRobot didn't exactly lie about collecting data, but how greedy/stupid do you have to be as a company to not ensure that the data collect NEVER EVER leave the servers of your AI/QA/Process-improvement lab? The company know that people are already critical of their data collection, that should have trigged the creation of a process that would ensure that once data has been collected will never leave the department that develops their AI. You know this data is sensitive, and yet you outsource handling of if it, to poorly trained freelancers, who knows nothing of data security, privacy laws or apparently common decency.