Advice that's generic to some may be novel to others. I'm currently in the phase where I have been struggling as explained in the article and I'm looking to do sales now. It was great reassurance to read.
What is your product?
A no-code-first web application platform. Initially I started with a website builder because it was a subset of the entire thing, which was just too big to take on from the get go.
I'm currently in a position where the core tech is way ahead of every other aspect of the business.