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This author seems shocked by this turn of events--with websites trying to be app platforms with embedded web views of websites--as if they are a recent phenomenon... have we all forgotten the (thankfully pretty short) time 15 years ago where everything that mattered suddenly had to be a Facebook app?

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And 15 years before that when most internet users would launch apps from an AOL portal.

With browsers trying to obscure URLs now, we're also headed back to AOL keywords, along with the walled garden of our firewalls.

I remember the thankfully now extinct, era of browser toolbar add-ons... yikes

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