I think this is actually important in one key respect: if you want to solve a problem, you have to be clear about what it is or you're going to run into issues. "People don't have a living wage" sounds dire, until you realize by living wage they mean something significantly different and now I don't take you seriously (because its clear you just tried to manipulate me). Just say "people deserve better wages and aren't getting them". It's not as dire or manipulative, but I can definitely get behind that nonetheless.