Headlines like this count towards slowly eroding my faith in media. Not factually incorrect, but the intent only becomes obvious after reading.
When every editor and every publication take it on themselves to "draw in" the reader, it quickly escalates into an arms race of bullshit.
Clickbait is lying. It's time and attention theft. Yes, most of marketing could be described that way and it was accepted long ago. But it's still right to call this dishonest bullshit out, over and over.
You are correct that it draws the reader. Most headlines today are focused on drawing the reader. Many headlines lie by omission and many reader don't get past the headline.
The real news is so often just bullshit.
Most of the headlines that bug me start with an absurd claim (or premise, which is worse) and maintain it all the way through, or until very near the end.
There's a difference between making people think A, in order to tell them B, and making them think A until you concede not-A and the whole article is pointless. I think it's not just a difference, but all the difference.