One thing the article misses is that users don't just use Search engines/Google/etc to just search. We use it to solve a problem we have. Find the nearest X, Cheapest Y, Answer to Z. A few of these can be done with the localized data that ChatGPT has. Ofcourse, scaling it to search engine levels is an insanely hard challenge. But it doesn't need to go all the way in to do that. Selectively targeting certain portions of what we use Search for can easily get you to a lot of daily queries that you google. Imagine if ChatGPT didn't need to crawl but you as a Service/Business had to integrate with it, that would could evolve into something different from Search engines and yet eat Search engines.