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Thanks, Zach. These are all areas we're concerned about right now, so your feedback is definitely appreciated (and focused on the right spots). When you say up the pitch character limit, are you thinking around 300? Or even more?

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My pleasure, and feel free to hit me directly if you'd like feedback as revisions are implemented. As for the character limit, 300 is much more appropriate I think. It's a catch 22 in a way - journalists/bloggers theoretically want a lower limit with the hope that they will receive a succinct message. Businesses/flacks on the other hand, will be put off if they have to keep revising their thoughts over and over to fit them into such a small space.

Personally, I might start with a limit of 500 characters but I'm likely in the minority. For comparison sake, this message is 593 characters.

I would have said 500-1000. There's only so much you can convey in 3 sentences.

I've seen a few sites that used 250, and that seems like the sweet spot to me. It forces you to condense, but it gives you enough space to broadcast a thought.

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