Obviously, because it isn't junk; it is of value to the organism. Even if it's not of any use right now, even if it's completely biologically inactive at present. Because it is still extremely high entropy information. They're remnants of solutions other living systems once used, at some point, to solve the problem of staying alive.
If I were going to try and exploit genetic mutation to produce novel solutions to biological problems, I would start from an existing genome. In fact, I'd start with as much data, from as many organisms, as I could get my hands on and store. Perhaps we carry junk DNA because mutations in existing coded sequences, even mutated, currently useless ones, are far more likely to be functional, and so potentially a useful adaptation, than literal randomness. It's life's portfolio of solutions, badly photocopied little snippets accumulated over the years, and we all carry it around for future generations that might live in an environment where it's useful.