I really appreciate this comment. You've very clearly presented a problem that I hadn't considered and now that you've presented it, I can immediately see it in my work life. The business I'm with is suffering from "service" creep. "We can and will do anything." It's really damaging the quality of our services and putting a lot of pressure on us to expand in a direction that's not our biggest area of opportunity. You've given my something to think about.