A masterpiece of consumer behavior change in three acts:

Act 1: Introduce EarPods that look just like AirPods will but with a cord.

Act 2: Remove the headphone plug from iPhone (pre-packaging new and maligned lightning-based EarPods and adapters - all at decent margins).

Final (Act 3): Finally, introduce AirPods to a receptive audience - which is not only wireless (no cord to get tied up with your keys/hands) but looks just like the EarPods and doesn't require a damn adapter.