The Santorum "problem" link is a Google bomb.
You can call ANY attempt to game Google's SERPs a "media campaign, just like any other". Spam is spam.
You can call ANY attempt to game Google's SERPs a "media campaign, just like any other". Spam is spam.
[Citation: http://searchengineland.com/should-rick-santorums-google-pro... , about half way down]