Hi Matt, how do you find the $xx/month (billed annually) verses the monthly cost impacts conversion?
As a consumer I loathe the billed annual option.
As a consumer I loathe the billed annual option.
I suspect the reason is people paying annually, using it for a month, then not using it again. Or forgetting to cancel an annual plan. In short, the old school gym membership model.
Is that right or are there other factors that play into the pricing?
The monthly plans are there to give people who need it for a short project an affordable way to use it for a short period of time without any long term commitment.
And the annual plans are there for the people who need it long term.
Preceden sends receipts for both monthly and annual charges, and reminder emails for the annual ones. Don't get too many refund requests or chargebacks because of this.